I'm Paul Sutherland.


I tend to be labelled a Digital Strategist, but basically I like to help websites communicate more effectively with people.

I'm a big believer in the power of great content. Content which meets people's needs, can be easily found and ultimately delivers results.

Some of the things I do include:

Content Strategy & Development

I can help you identify and understand what your audience is looking for online. Once we can uncover what their motivation is, we can start to look at the best ways to craft content to communicate with them more effectively.

Search & Online Marketing

I can develop an online marketing strategy and help you execute it. I'm platform/network agnostic, so I will always focus on figuring out what will work best for your business. Just because your grandma is now on facebook, doesn't necessarily mean it is always the best place to promote your widgets.

Search Engine Optimisation

Once you have great content, I can help you optimise your site to ensure you get the traffic you deserve from the likes of Google. No smoke and mirrors, no dodgy algorithm chasing - just best practice without butchering your content (I've been doing SEO for awhile now).

Reporting & Analysis

I can help you find out how your site is performing, analyse what is working and identify what could do with a bit of tinkering to produce better results. Sometimes, even the smallest of tweaks in the right places can produce some remarkable results.

I've worked with variety of businesses throughout New Zealand, Australia & the US. I'm open to freelance work at the moment, so if you need a hand getting the most out of your website let's chat!