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Paul Sutherland

digital strategist,
seo consultant
& marketing partner
based in Auckland, NZ.

About Me

I help grow online business.

Paul Sutherland

Profile

I tend to be labelled a Digital Strategist, but basically I like to help websites communicate more effectively with people.

My background lies in creating, planning and executing data-driven search strategy for leading brands in New Zealand, Australia and various international markets. I run Relevance NZ and am also the co-founder of Relevance & Intent.

Be it a search marketer, SEO consultant, digital manager or e-commerce specialist, I help brands reach and grow their audience effectively - whatever label gets applied.

Expertise

I focus on data-driven growth strategies that work.

Having worked across many of New Zealand's leading brands and websites since the early 2000s, I have plenty of experience to draw upon. I focus on developing and executing plans which will drive online growth.

  • Content Strategy

    I can help you identify and understand what your audience is looking for online. Once we can uncover what their motivation is, we can start to look at the best ways to craft content to communicate with them more effectively.

  • Search Engine Optimisation (SEO)
  • Search & Online Marketing (SEM & Social Marketing)
  • Reporting & Auditing

Brands I've Worked With

I've worked with some great brands over the years.

Accor Hotels
Air New Zealand
Expedia Australia
Panasonic
Serato
Toyota
TradeMe
Ultimate Hikes
Vantage Windows & Doors
Village Guide

In less than a year of working with Paul, organic traffic to our website has increased more than 150%. As a result, we have noticed a significant increase in direct enquiries for our services via our website. We love working with Paul. He is very pragmatic and identifies the easy wins. Paul really understands our specific needs and got to grips with our topic area – sustainability – in a very short time.

thinkstep-anz Barbara Nebel CEO, thinkstep-anz

Paul is expert in his field across paid search and SEO strategies. He is supportive and an excellent communicator. Paul very quickly understood our product and needs, and built our digital marketing strategy up to the point that our return on advertising spend reached over 4000%! I strongly recommend Paul to anyone seeking to innovate their digital marketing strategy and grow their business exponentially.

Ultimate Hikes Peta Bamber Marketing & Communications Manager, Ultimate Hikes

Paul was exemplary in understanding each business and successfully executing our digital marketing campaigns to a very high degree. We were able to transform our approach to digital marketing, introduce new channels, optimise existing channels even further and optimise our on-site user experience and SEO. He’s an absolute pleasure to work with, always positive, enthusiastic and challenging the status quo to drive higher levels of performance. His in-depth knowledge of digital marketing combined with a data driven approach make him a truly world class digital expert.

NZSki Michael Gibb Digital Marketing Manager, NZSki

Looking for the blog?

Take a look at some of my posts on Relevance & Intent.
That said, I don't post nearly as much as I should!

Relevance & Intent Blog