I tend to be labelled a Digital Strategist, but basically I like to help websites communicate more effectively with people.
My background lies in creating, planning and executing data-driven search strategy for leading brands in New Zealand, Australia and various international markets. I run Relevance NZ and am also the co-founder of Relevance & Intent.
Be it a search marketer, SEO consultant, digital manager or e-commerce specialist, I help brands reach and grow their audience effectively - whatever label gets applied.
Having worked across many of New Zealand's leading brands and websites since the early 2000s, I have plenty of experience to draw upon. I focus on developing and executing plans which will drive online growth.
I can help you identify and understand what your audience is looking for online. Once we can uncover what their motivation is, we can start to look at the best ways to craft content to communicate with them more effectively.
Once you have great content, I can help you optimise your site to ensure you get the traffic you deserve from the likes of Google. No smoke and mirrors, dodgy link building or questionable algorithm chasing - just proven best practice without butchering your content. I've been doing SEO for a while now, so there are few issues I haven't seen and dealt with before - be it around information architecture, indexation & crawl problems, schema markup or technical SEO issues.
I can develop an online marketing strategy and help you execute it. I'm platform/network agnostic, so I will always focus on figuring out what will work best for your business. Just because your grandma is now on Facebook, doesn't necessarily mean it is always the best place to promote your widgets. I've developed and run SEM campaigns for a number of leading brands in New Zealand and have experience across a number of particularly competitive industries. I'm also a certified Google Partner.
I can help you figure out how your site is performing, analyse what is working and identify your best opportunities for growth. Sometimes, even the smallest of tweaks in the right places can produce some remarkable results.
Take a look at some of my posts on Relevance & Intent. That said, I don't post nearly as much as I should!
Relevance & Intent Blog